Shares in Vodafone rose after the UK mobile operator announced a deal with News Corp’s MySpace under which footage from Vodafone-sponsored music events will be made available to users of the social networking website.

The new service, Vodafone Music Reporter, will be offered in Germany, Italy, Spain and the UK, and will also feature user-generated content, the telecoms group said in a statement.

“I guess content is what they want now to drive volumes over the 3G network,” a trader said.

Vodafone shares were up 2.2 percent at 143.85 pence by 4:45 a.m. EDT.

Vodafone-sponsored music events include Germany’s Music Unlimited Cologne festival.-Reuters

If you enjoyed this post, make sure you subscribe to my RSS feed!