Malaysia’s local daily newspaper, TheStar, now serves video ads on its website.

TheStar.com.my has about 50 million pageviews a month, according to Alexa.com, and it serves video ads. As far as i know, Malaysiakini.com, the most visited news portal in this country has 100 million page views but I have not seen any video ads on it.

The problem with video ads is that, it requires a lot of bandwidth and even broadband users in this country will have to wait longer to load a page with video on it. Plus, the video ads on TheStar’s website plays automatically, it is even more super(hebat) than Google’s Video Ads which requires users to click on it before it plays.

If you do not know, there are only about 1.5 million broadband users in this country and the rest, about 3 million are dial up users. The broadband service is bad and not everyone has broadband but it seems that TheStar does not care about it.

In my opinion, that’s why paid sites like Malaysiakini.com has higher traffic because they care about user experience.

Not only that, looks like TheStar even has problem with the type of ads that are being shown.

If you enjoyed this post, make sure you subscribe to my RSS feed!