Will Google and Yahoo come together on a search advertising partnership? The two companies have been discussing an agreement under which Google would deliver some ads alongside Yahoo’s search results. Since Google on average earns much more than Yahoo for every search, the deal, at least in theory, would boost Yahoo’s revenue. The two companies conducted a two-week experiment to make sure that was indeed true and both companies have called the test a success.

No deal has been announced yet, and the reasons the companies have not come to terms are unknown. But a person with knowledge of the discussions said Google has been thinking about a conundrum: deal or no deal, the company could end up with something of a public relations black eye.

If the companies reach a deal, Google is certain to face antitrust scrutiny. Eric Schmidt, Google’s chief executive, said Thursday that he was confident that the companies could structure an agreement in a way to avoid it being blocked by regulators. That may be true. But it doesn’t take a public relations expert to realize that coming under scrutiny as a powerful monopoly, whether or not it ultimately leads to a deal being blocked, is not good for a company’s image.

If Google, on the other hand, pulls away from the deal, it could face some criticism too. Google’s co-founder Sergey Brin said Thursday that Google’s offer of a search ad deal to Yahoo was not an effort to scuttle Microsoft’s takeover attempt, but rather an attempt to give Yahoo options in the face of a hostile takeover attempt. The possibility of a search deal emboldened Yahoo’s board to hold out for a higher price. Rather than fight, Microsoft decided to walk away.

But if Google walks away, essentially cutting off the lifeline it had offered Yahoo, it won’t be seen as playing nice.

Spokespeople for Google and Yahoo declined to comment.-NYTimes

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There has been rumors that a well known “International” company has offered to buy Nuffnang. However, the rumors claims that Nuffnang has rejected the offer but they are willing to work in partnership with any interested parties.

Another rumor says that few months back, Nuffnang has seek legal advice over the name used by Nufflets (now known as GoKita) . It is believed that the name “Nufflets” was taken from Nuffnang and Advertlets which was launched before Nufflets(GoKita).

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Netizens is now the fifth advertising network in Malaysia. They are now in beta stage:

“Technically, we are still not yet launched. We are currently invite a small number of bloggers/publishers to join our network to experience the difference. And, we already have advertisers expressed their huge interest on our small network.”

Read more here.

Malaysia currently has another 4 advertising network, namely, Nuffnang, Advertlets, GoKita(formally Nufflets) and GrabMyAds.

Some recap:

• Nuffnang - Febuary 2007
• Advertets - March 2007
• GrabMyAds - November 2007
• Gokita - December 2007, and now
• Netizen Media - January 2008

via Hong Kiat.com

Already, Google has an office in Singapore and will soon open one here . I wonder, from 5 adverting network, how many of them will remain if Google starts its operation here ? Read here and here.

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Creative Weblogging - Write 7 to 10 posts per week for their network and they will pay you $225 per month. Read the rest of this entry »

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Today, Nuffnang will officially launch its Glitterati programme, its latest strategy in hope to attract loyal South-East Asia publishers. The programme offers higher earning to Glitterati club members and are given priorities in other programmes and events by Nuffnang.

To join the Glitterati club, Nuffnang publishers are not allowed to display ads from other Advertising networks that are based in South-East Asia. That includes ads from Advertlets, GradMyAds and Nufflets which all of them are based in Malaysia.

All four start-ups where launched last year where Nuffnang made the lead, followed by Advertlets, GradMyAds and later Nufflets.

According to Nuffnang, the Glitterati club are considered “Exclusive Nuffnangers” where they will be able to earn 20-50% higher than their normal blog income.

Glitterati members will also be able to earn a minimum RM0.25 on CPM ads and will receive payment in 30 days from the end of the previous month when a payment is requested.

The “Non-Loyal” that are also so called “Nuffnangers” will earn lower on CPM ads and will be paid in 60 days from the end of the previous month when a payment is requested.

The “Non-Loyal” Nuffnang publishers will not be able to use other Nuffnang services such as Innit and will not be priorities when an event related to Nuffnang takes place.

To join the programme, publishers must full fill the requirements and wait for the “Nuffnang crawlers” to visit their site which takes place every 48 hours, according to Nuffnang.

The Glitterati Club was announced last week during the domain issues faced by Advertlets that effected more than 15,000 websites and blogs .

I have heard that Google has plans for publishers in Asia for its Adsense program, what if Google makes the same move as Nuffnang? Could Google dominate further the international market which it currently leads?

Now, lets see how Glitterati will benefit the publishers of Nuffnang and the company itself .

More on-Glitterati Club

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Hi,

This is Josh Lim here from Advertlets. This is directed all reading this, including bloggers that have registered with Advertlets in our key markets of Malaysia & Singapore.

Firstly, we admit. We made an error in judgment, and we did not intend for this to happen. And we are very sorry that it did, and would like to apologize for everyone affected. Some small mistakes are resolved easily, and affect a few. And some mistakes, however small, can affect millions. Read the rest of this entry »

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